Client Brief.

I have been commissioned by Public Safety communications Europe to produce a short motion graphic explainer video to present the BROADWAY project’s results in a nutshell. The project is highly technical and consist in prototyping and testing complex solutions for PPDR.

The challenge lies on how to communicate in the shortest amount of time the project mission, in a compelling and easily understandable manner for general public.

My approach was to “step back” to look at the big picture and use a very simple visual language to support the narrative and illustrate the 3 use case scenarios.